Melbourne Cup Carnival

Flemington Racecourse, Victoria

“The story starts here…  join us, as we take you on a journey to uncover the meaning behind the term Furphy and our connection to storytelling. Because what’s more refreshing than pints of icy cold Furphy Refreshing Ale? The great stories that are told whilst drinking them.

Our Melbourne Pub-inspired marquee, Chapter One, will shine a light on some of the great Victorian stories, or Furphies.  Floor-to-ceiling glass windows will provide the best vantage point of the track holding up to 400 racegoers each day.”

The marquee facade is designed with a Melbourne-inspired mural, paying homage to the city’s iconic streets. Furphy commissioned artists Jack Miers and Josh Brown to create this custom artwork, which spans over 10 metres.